Shark Shield is urging governments to implement an innovative technology solution to solve the serious shark problem in Australia. Statistically, shark attacks will continue to increase as our population rises along with our increased passion for the ocean. As a result, our country will continue to be branded as the shark attack capital of the world. Now is the time to change this. Shark Shield proposes world first innovation to re-brand Australia as having the safest beaches in the world.

Shark Shield CEO, Lindsay Lyon, addressed the Committee this afternoon at the Senate Inquiry into Shark Mitigation and Deterrent Measures. Lyon questioned why Australian governments have not moved forward with Shark Shield to implement its new Ocean Guardian beach barrier solution, stating this is scientifically proven technology, it is not science fiction.

Lyon said, “We are amazed given the lives lost and community economic damage from shark attacks as to why there has been no interest in commissioning a pilot or test site for Ocean Guardian. It is based on scientifically proven deterrent technology that has been on the market for twenty years. The electromagnetic transducer has also been used in the medial industry with clinical studies showing it is safe for humans and animals.”

Tourism in Australia is a critical component of the Australian economy. In the financial year 2014/15, tourism represented 3.0% of Australia’s GDP contributing A$47.5 billion to the national economy. Domestic tourism is a significant part of the tourism industry, representing 73% of the total direct tourism GDP.

“If our brand as the global shark attack capital of the world affected only 1% of the tourism, the Australian economy is losing $475,000,000 of income annually as a result. This excludes how the world views...

22 March 2018

Shark Shield, the world’s only scientifically proven and independently tested shark deterrent technology will today rebrand to Ocean Guardian – Powered by Shark Shield Technology. With over 20 years heritage, it was not a light decision for the brand but necessary to take the organisation to the next level as they continue to lead the way in shark deterrent technology worldwide.

Lindsay Lyon, Ocean Guardian’s CEO says, “Over the coming months we have a strategic plan to transition the brand and company from Shark Shield to Ocean Guardian. In order to retain consumer confidence in the products we have deliberately decided to keep Shark Shield in the tagline which will be used in all communications and on pack.”

The rebrand will see the new logo and website launch today, while product packaging will roll out over the next six months. In addition to the rebrand, Ocean Guardian will be introducing category based deterrent technologies covering; surf, dive, boat, and beach.

“By breaking the offering into category specific groups, we hope to take the brand from niche to mass and also organically work with the diving, surfing, beach, and boating communities. Our initial focus will be on the eastern seaboard of NSW and WA, plus Florida, Hawaii and California in the US,” said Lindsay.

To assist with awareness of the new branding and name, Ocean Guardian have also appointed Banjo as their advertising agency in 2018.

About Ocean Guardian:
In 2018, the Shark Shield company became Ocean Guardian®. The change of name reflects our bigger ambition – to make you safe whatever you enjoy doing in the Ocean – while also protecting the planet we call home.

Ocean Guardian, powered by Shark Shield Technology, is the world’s only scientifically proven and independently tested electrical shark deterrent. Government approved and developed over two decades of research,...
Media Release – April 2018

Sydney, 26th April 2018: Following lodgement of its prospectus with ASIC, Ocean Guardian Holdings Limited (Ocean Guardian) has today launched its initial public offering (IPO), providing investors the opportunity to invest in the world’s only scientifically proven and independently tested shark deterrent technology. Nothing is more effective.Ocean Guardian is the manufacturer of electrical shark deterrent products using Shark Shield Technology with product approved by the Western Australian government for rebates and tested by leading independent shark scientists worldwide.

Under the IPO, Ocean Guardian is seeking to raise up to $5,000,000 (before costs) issuing 25,000,000 new Shares at an Offer Price of $0.20 per Share (Offer), with an oversubscription to raise up to a total of $6,000,000.

Lindsay Lyon, CEO of Ocean Guardian says, “We are seeking to raise $5 million to increase global demand for our surf and dive products, along with developing a new range of boat and beach products using existing technology and new technology. We see significant future growth in the boat market addressing consumers who have higher disposable incomes, and a more service driven B to B business model in the beach protection markets with the potential to remove shark nets, the use of drum lines and prevent shark culling; a win for humans, sharks and our environment”.

The prospectus for the Offer is currently available and can be obtained by visiting Ocean Guardian’s website, or contacting 1 800 132 009. The Offer is currently the subject of an exposure period, which will open from 10 May 2018 and expected to close on 7 June 2018, with expected date of quotation of Shares on the ASX 28 June 2018.

The Offer will be made in Ocean Guardian’s prospectus. Any person deciding whether to participate in the Offer should consider the prospectus. Any person who wants...
June 2018

Ocean Guardian Holdings Limited today, Monday 18th June, has confirmed the postponement of its listing on the ASX as a result of a future announcement which will have a positive and material effect on the company’s valuation.

The company still intends to list on the ASX with a new target date set for early 2019, and to support the company’s capital requirements as outlined in the IPO Prospectus we have commenced a private placement of up to $2M.

In addition to the already announced Ocean Guardian LR10 product priced at $2,499 targeted at the worlds fifteen million registered boat owners, the company will shortly confirm advancements in its quest to deploy new technology aimed at removing shark nets and drum lines from Australian beaches.

Ocean Guardian CEO, Lindsay Lyon stated, “We plan to deliver a technology solution which will make Australian beaches the safest in the world, and at the same time protect our oceans creatures from the inhumane devastation caused by shark nets.”

Why the push for SMART Drumlines? July 2018

Lindsay Lyon, CEO of Ocean Guardian, the only scientifically proven and independently tested electrical shark deterrent technology, is questioning the parties supporting SMART drumlines – a technology that has no scientific evidence to show the reduction in the risk of shark attacks.

Lindsay Lyon says, “The proposed drumlines being pushed by Federal Environment Minister Josh Frydenberg could cost WA tax payers up to $100m over 5 years. This figure could easily equate to 500,000 divers and surfers receiving the WA Government’s $200 rebate which would surely cover 100% of all the divers and surfers in WA with a proven deterrent device.”

Fisheries Minister Dave Kelly has also been quoted saying, “Do we really want to pay at least $100 million over five years for hundreds of baited hooks to be placed up and down our coast, when the Federal Minister has not provided any scientific evidence to show that these drumlines reduce the risk of shark attacks?”

Over the past five years, the NSW Liberal Government and former WA Liberal Government both invested in research on Ocean Guardian’s personal shark deterrents. Research that provided peer reviewed published scientific evidence that Ocean Guardian personal shark deterrents significantly reduce the risk of a shark attack.

The risk to the general swimming public is extremely low with surfers and divers the most at risk >70% of all fatalities. Of the 15 fatalities over 15 years in WA 13 were divers or surfers. Given the often-remote locations of these fatalities the only reliable method of offering protection for these ocean users is personal protection. Aerial surveillance, drum lines, shark nets may assist, however nowhere near the effectiveness of using personal deterrents.

“If 100% of surfers and divers used personal deterrents (akin to seat belts for driving) you will have solved over 70%...
September 2018

Ocean Guardian, powered by Shark Shield Technology, is the world’s only scientifically proven and independently tested electrical shark deterrent, yet myths about whether it works and that it attracts sharks still exist, preventing this proven safety technology being broadly adopted. Today, marine biologist and shark conservationist, Amanda Elizabeth, provides the facts and once and for all, busts the myths surrounding the efficacy of electrical shark deterrents.

Amanda says, “There are so many unfounded claims surrounding Ocean Guardian shark deterrents, does it work and does it attract sharks. Having reviewed the independent research on Ocean Guardian technology and seen it in action, I can confirm that it does successfully act as a non-invasive deterrent. We need to set the story straight, Ocean Guardian’s Shark Shield Technology does not attract sharks and has been proven to deter great whites and bull sharks, just ask Bear Grylls.”

Myth 1 – The protective electrical field generated by Ocean Guardian’s Shark Shield Technology attracts sharks:
“It has been speculated that sharks may be attracted to large electrical fields over far distances, mistaking the emitted field for potential prey. Research on Ocean Guardian’s FREEDOM7TM, has proven this is not the case,” said Amanda.

Study 1 (Huveneers et al. 2013) – This theory was directly tested by investigating whether the electric field emitted by the FREEDOM7TM would influence the behaviours of sharks at a distance greater then 20m. The FREEDOM7TM was proven to not attract white sharks.

Study 2 (Kempter et al. 2016) – To claim that the FREEDOM7TM is not attracting sharks, it was proven that the average time taken for a shark to arrive did not differ between the control (device off) and active (device on). Again, proving that the device itself is not attracting sharks. It is important to note that according to South African National Space...
Shark Shield, the world’s only scientifically proven and independently tested electrical shark deterrent allows kayak anglers to dodge shark tax.

Big game ocean kayak fishermen are being heavily “taxed” every day losing whole fish or a chunk of their fish to the oceans ultimate tax man, the shark.

Nobody knows shark tax better than The Kayak Fishing Show host Jim Sammons who has now partnered with Shark Shield to stop the shark tax. Jim’s had many close calls with shark tax like the shark that tore a fish from his hands during filming for the shows in New Zealand.

“I don’t have a particular fear of sharks, but I have certainly had my share of close encounters” says Sammons, “Shark Shield will help ensure my catch remains my catch, and it will certainly give me more peace of mind while my feet are dangling in the water.”

As more and more ‘yak fishers take to the oceans, shark tax is becoming an ever increasing burden. Back in April, Hawaiian local Isaac Brumaghim had a close call with the tax man when a tiger shark jumped out of the water stealing his catch. Isaac’s video of his close encounter with the men in grey suits has had over ten million views.

“We’ve noticed a change in shark behaviour over the last few years, in that sharks are learning to approach anglers after they hook a fish, and then steal those fish for an easy feed. This is what we refer to as a shark tax”, says Amanda Wilson, Managing Director at Shark Shield.

“Our unique technology is a perfect fit for ocean kayak fishing, allowing ‘yak fishers to explore the ocean with peace of mind from unwanted shark encounters and avoid that pesky shark tax.”