Shark Shield is urging governments to implement an innovative technology solution to solve the serious shark problem in Australia. Statistically, shark attacks will continue to increase as our population rises along with our increased passion for the ocean. As a result, our country will continue to be branded as the shark attack capital of the world. Now is the time to change this. Shark Shield proposes world first innovation to re-brand Australia as having the safest beaches in the world.

Shark Shield CEO, Lindsay Lyon, addressed the Committee this afternoon at the Senate Inquiry into Shark Mitigation and Deterrent Measures. Lyon questioned why Australian governments have not moved forward with Shark Shield to implement its new Ocean Guardian beach barrier solution, stating this is scientifically proven technology, it is not science fiction.

Lyon said, “We are amazed given the lives lost and community economic damage from shark attacks as to why there has been no interest in commissioning a pilot or test site for Ocean Guardian. It is based on scientifically proven deterrent technology that has been on the market for twenty years. The electromagnetic transducer has also been used in the medial industry with clinical studies showing it is safe for humans and animals.”

Tourism in Australia is a critical component of the Australian economy. In the financial year 2014/15, tourism represented 3.0% of Australia’s GDP contributing A$47.5 billion to the national economy. Domestic tourism is a significant part of the tourism industry, representing 73% of the total direct tourism GDP.

“If our brand as the global shark attack capital of the world affected only 1% of the tourism, the Australian economy is losing $475,000,000 of income annually as a result. This excludes how the world views...

22 March 2018

Shark Shield, the world’s only scientifically proven and independently tested shark deterrent technology will today rebrand to Ocean Guardian – Powered by Shark Shield Technology. With over 20 years heritage, it was not a light decision for the brand but necessary to take the organisation to the next level as they continue to lead the way in shark deterrent technology worldwide.

Lindsay Lyon, Ocean Guardian’s CEO says, “Over the coming months we have a strategic plan to transition the brand and company from Shark Shield to Ocean Guardian. In order to retain consumer confidence in the products we have deliberately decided to keep Shark Shield in the tagline which will be used in all communications and on pack.”

The rebrand will see the new logo and website launch today, while product packaging will roll out over the next six months. In addition to the rebrand, Ocean Guardian will be introducing category based deterrent technologies covering; surf, dive, boat, and beach.

“By breaking the offering into category specific groups, we hope to take the brand from niche to mass and also organically work with the diving, surfing, beach, and boating communities. Our initial focus will be on the eastern seaboard of NSW and WA, plus Florida, Hawaii and California in the US,” said Lindsay.

To assist with awareness of the new branding and name, Ocean Guardian have also appointed Banjo as their advertising agency in 2018.

About Ocean Guardian:
In 2018, the Shark Shield company became Ocean Guardian®. The change of name reflects our bigger ambition – to make you safe whatever you enjoy doing in the Ocean – while also protecting the planet we call home.

Ocean Guardian, powered by Shark Shield Technology, is the world’s only scientifically proven and independently tested electrical shark deterrent. Government approved and developed over two decades of research,...
Media Release – April 2018

Sydney, 26th April 2018: Following lodgement of its prospectus with ASIC, Ocean Guardian Holdings Limited (Ocean Guardian) has today launched its initial public offering (IPO), providing investors the opportunity to invest in the world’s only scientifically proven and independently tested shark deterrent technology. Nothing is more effective.Ocean Guardian is the manufacturer of electrical shark deterrent products using Shark Shield Technology with product approved by the Western Australian government for rebates and tested by leading independent shark scientists worldwide.

Under the IPO, Ocean Guardian is seeking to raise up to $5,000,000 (before costs) issuing 25,000,000 new Shares at an Offer Price of $0.20 per Share (Offer), with an oversubscription to raise up to a total of $6,000,000.

Lindsay Lyon, CEO of Ocean Guardian says, “We are seeking to raise $5 million to increase global demand for our surf and dive products, along with developing a new range of boat and beach products using existing technology and new technology. We see significant future growth in the boat market addressing consumers who have higher disposable incomes, and a more service driven B to B business model in the beach protection markets with the potential to remove shark nets, the use of drum lines and prevent shark culling; a win for humans, sharks and our environment”.

The prospectus for the Offer is currently available and can be obtained by visiting Ocean Guardian’s website, or contacting 1 800 132 009. The Offer is currently the subject of an exposure period, which will open from 10 May 2018 and expected to close on 7 June 2018, with expected date of quotation of Shares on the ASX 28 June 2018.

The Offer will be made in Ocean Guardian’s prospectus. Any person deciding whether to participate in the Offer should consider the prospectus. Any person who wants...
May 2018

The cold of winter is really starting to settle in, but instead of rugging up and hibernating like the rest of us, Kohen Grogan plans to ride a floating bike from Cottesloe Beach to Rottnest Island. With the help of Ocean Guardian, powered by Shark Shield Technology, Grogan will be taking on the icy 23km ride in waters well known for shark attacks. Grogan plans to tackle his ride between 1 – 14 June.

Although he’s previously described himself as “incredibly unfit”, Grogan aims to train hard in an effort to raise $10,000 to help build a school in remote Cambodia.

“Currently, most children have to travel 2.5 hours each way to get to school. There are also approximately 121 million primary and secondary age children that don’t have any access to education. To help this crisis we will also be building clean water drinking facilities, toilets and a solar station”, says Grogan.

To aid Grogan in his risky but courageous ride, Ocean Guardian will be loaning him a FREEDOM+ Surf to attach to his catamaran-bike hybrid. Ocean Guardian’s Shark Shield Technology has been protecting ocean adventurers for 20 years and has again recently been scientifically proven to significantly reduce risk and deter white sharks, with new research led by Flinders University and commissioned by the NSW Department of Primary Industries.

Lindsay Lyon, CEO of Ocean Guardian says, “We are honoured to be helping Kohen complete his ride by offering him a little extra protection to ensure he accomplishes the journey safely. We wish him all the best and sincerely hope he reaches his goal.”

To help Kohen Grogan achieve his goal visit

June 2018

Ocean Guardian Holdings Limited today, Monday 18th June, has confirmed the postponement of its listing on the ASX as a result of a future announcement which will have a positive and material effect on the company’s valuation.

The company still intends to list on the ASX with a new target date set for early 2019, and to support the company’s capital requirements as outlined in the IPO Prospectus we have commenced a private placement of up to $2M.

In addition to the already announced Ocean Guardian LR10 product priced at $2,499 targeted at the worlds fifteen million registered boat owners, the company will shortly confirm advancements in its quest to deploy new technology aimed at removing shark nets and drum lines from Australian beaches.

Ocean Guardian CEO, Lindsay Lyon stated, “We plan to deliver a technology solution which will make Australian beaches the safest in the world, and at the same time protect our oceans creatures from the inhumane devastation caused by shark nets.”

Why the push for SMART Drumlines? July 2018

Lindsay Lyon, CEO of Ocean Guardian, the only scientifically proven and independently tested electrical shark deterrent technology, is questioning the parties supporting SMART drumlines – a technology that has no scientific evidence to show the reduction in the risk of shark attacks.

Lindsay Lyon says, “The proposed drumlines being pushed by Federal Environment Minister Josh Frydenberg could cost WA tax payers up to $100m over 5 years. This figure could easily equate to 500,000 divers and surfers receiving the WA Government’s $200 rebate which would surely cover 100% of all the divers and surfers in WA with a proven deterrent device.”

Fisheries Minister Dave Kelly has also been quoted saying, “Do we really want to pay at least $100 million over five years for hundreds of baited hooks to be placed up and down our coast, when the Federal Minister has not provided any scientific evidence to show that these drumlines reduce the risk of shark attacks?”

Over the past five years, the NSW Liberal Government and former WA Liberal Government both invested in research on Ocean Guardian’s personal shark deterrents. Research that provided peer reviewed published scientific evidence that Ocean Guardian personal shark deterrents significantly reduce the risk of a shark attack.

The risk to the general swimming public is extremely low with surfers and divers the most at risk >70% of all fatalities. Of the 15 fatalities over 15 years in WA 13 were divers or surfers. Given the often-remote locations of these fatalities the only reliable method of offering protection for these ocean users is personal protection. Aerial surveillance, drum lines, shark nets may assist, however nowhere near the effectiveness of using personal deterrents.

“If 100% of surfers and divers used personal deterrents (akin to seat belts for driving) you will have solved over 70%...
September 2018

Ocean Guardian, powered by Shark Shield Technology, is the world’s only scientifically proven and independently tested electrical shark deterrent, yet myths about whether it works and that it attracts sharks still exist, preventing this proven safety technology being broadly adopted. Today, marine biologist and shark conservationist, Amanda Elizabeth, provides the facts and once and for all, busts the myths surrounding the efficacy of electrical shark deterrents.

Amanda says, “There are so many unfounded claims surrounding Ocean Guardian shark deterrents, does it work and does it attract sharks. Having reviewed the independent research on Ocean Guardian technology and seen it in action, I can confirm that it does successfully act as a non-invasive deterrent. We need to set the story straight, Ocean Guardian’s Shark Shield Technology does not attract sharks and has been proven to deter great whites and bull sharks, just ask Bear Grylls.”

Myth 1 – The protective electrical field generated by Ocean Guardian’s Shark Shield Technology attracts sharks:
“It has been speculated that sharks may be attracted to large electrical fields over far distances, mistaking the emitted field for potential prey. Research on Ocean Guardian’s FREEDOM7TM, has proven this is not the case,” said Amanda.

Study 1 (Huveneers et al. 2013) – This theory was directly tested by investigating whether the electric field emitted by the FREEDOM7TM would influence the behaviours of sharks at a distance greater then 20m. The FREEDOM7TM was proven to not attract white sharks.

Study 2 (Kempter et al. 2016) – To claim that the FREEDOM7TM is not attracting sharks, it was proven that the average time taken for a shark to arrive did not differ between the control (device off) and active (device on). Again, proving that the device itself is not attracting sharks. It is important to note that according to South African National Space...
Patent pending and powered by Shark Shield Technology the Ocean Guardian eSPEAR is the world’s first handheld electrical shark deterrent designed for diving, snorkelling and spearfishing. Shark Shield Technology is the world’s only scientifically proven and independently test electrical shark deterrent technology. Ocean Guardian’s eSPEAR expands personal protection beyond surfers and divers by providing an affordable, handheld device for the everyday ocean user.

Backed by 20 years of research, the small, lightweight and easy to carry device offers powerful and proven shark deterrent protection. Featuring a trigger activated extendable baton, the user is able to create a powerful electrical field of up to 1m in diameter and 2.5m length to deter an unwanted shark encounter.

Ocean Guardian CEO, Lindsay Lyon says, “Our customers have been asking for a smaller device, so we’re excited to bring this product to market enabling people to help mitigate their fear of sharks and enjoy the ocean, and help save our marine life. It’s very simple to use – simply attach it to your dive belt, swimsuit or trunks and you can swim in the ocean with the comfort of knowing you have the power of Shark Shield Technology at your fingertips.”

The eSPEAR will be launched today via an Indiegogo crowdfunding campaign to help raise funds to not only expedite the product development of the eSPEAR, but also to raise funds to deliver Ocean Guardian’s great vision of removing shark nets and drumlines through new technology. Those who register now via Indiegogo will receive a 45% discount off the eSPEAR.

“We are seeking to raise capital in order to partner with one of Australia’s leading universities to develop our game-changing long-range shark deterrent technology. We have proven personal technology and believe that the new beach barrier technology has the capability to replace inhumane shark nets around the world...
In a world first, the West Australian government have today implemented their election policy promise of a Shark Deterrent Rebate. The first 1000 West Australian residents to purchase the Shark Shield FREEDOM7 the worlds only scientifically proven and independently tested electrical shark deterrent device, will receive a $200 rebate.

Lindsay Lyon, Shark Shield CEO says, “From today, all West Australian residents will have the opportunity to receive the $200 rebate on purchases of our Shark Shield FREEDOM7.

“This is a significant step forward for governments in recognizing that those most at risk, surfers and divers, need individual deterrent protection and I commend Premier Mark McGowan for delivering on his policy promise. Ensuring proven electrical deterrent devices such as Shark Shield are more readily available to those most at risk will greatly improve ocean sport safety and save lifes,” said Lindsay.

In order for customers to receive the $200 rebate, the rebate needs to be applied at the point of sale at a registered Shark Shield retailer. The retailer will then be reimbursed by the Western Australian Department of Fisheries. Rebates are also limited to WA residence and one per person.

About the Shark Shield FREEDOM7:

With over twenty years of world-class research and independent testing, including the University of Western Australia Ocean Institute, the FREEDOM7 is scientifically proven to reduce the risk of an unwanted shark encounter. It is the chosen safety device of professional divers in the US and Australian Navies and has become mandated equipment in the Australian Professional Abalone Diving Industry. Features include:

  • Comfortable, lightweight with an easy to wear neoprene velcro pouch
  • Lithium rechargeable battery
  • Longlife battery, lasts up to 6 hours
  • Depth rated to 50 meter
  • 30 Day Money Back Guarantee – if you don’t feel more confident in the water with Shark Shield
The following information is from a blog on Western Angler. Shark Shield has also been made aware of this event by several other sources who have spoken directly to Geoff & his wife.

Geoff had just bought some new dive gear and wanted to test it out prior to the cray season. Both Geoff and

his wife took their 7 mtr ally boat to Busselton (Western Australia) where they launched and headed to a calm patch of water in Meelup Bay. This was about 1 week after the body boarder got taken at Bunkers. This was also Geoff’s wife’s first boat dive.

They had enjoyed some time on the bottom when they decided to ascend to the surface from around 12 mtrs down. They were near the boat and Geoff was several metres’ ahead of his wife heading towards the transom.

Before getting on to the boat Geoff looked back at his wife and saw what he thought was a whale heading towards her. It instantly became apparent it was a massive white pointer as it came directly up to Geoff’s wife and stopped level with her, 3 metres away.

Geoff’s wife had a very clear view of the front of the shark and described how she could see every little wrinkle cut and ripple in its huge face.

After what must have seemed like an eternity the shark dropped to the bottom and at the same time Geoff made contact with his wife and he pulled her back to the transom.

As he was helping her to the back of the boat the white who was now on the bottom and directly underneath them, went from cruise mode to all ahead engines, in a split second it finned hard and arched up coming directly at them both with no sign of stopping.

At that point Geoff thought...