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Shark Shield this week announced the opening of its first U.S. office in St. Petersburg, Florida.

According to the company announcement:

After 12 years of leadership in the Australian spearfishing and dive market, we are now opening our U.S. office to support local U.S. spearfishers and divers and to educate other water sports enthusiasts on alternatives to shark culling and powerheads. Shark Shieldhas been protecting people and providing peace of mind for nearly 20 years, supplied over 20,000 units and have hundreds of user testimonials.

Shark Shield’s technology is based on more than 20 years of scientific research by some of the world’s leading shark experts and is used by the Australian Navy, U.S. Navy & Coast Guard and professional abalone divers and spear fishers around the world. The company recently signed Tom Carroll, two-time World Surfing Champion, as its brand Ambassador in the surfing and stand-up paddle board markets.

The three Shark Shield devices, SURF7, SCUBA7 and FREEDOM7 create an electronic shark barrier by using salt water as the conductor to produce an electromagnetic field that disturbs the sharks’ (ampullary) receptors used to find food. There are no known long-term effects to the shark from the electrical field, but the discomfort is enough to discourage interaction with humans. The field is not detectable by other ocean creatures like the catch you are hunting. As a result, many professional divers and spearfishermen use Shark Shield as their most important piece of equipment.

Shark Shield is currently being sold in dive shops and spearfishing stores. Retail prices range between $599 and $699.

Anyone wanting Shark Shield to visit their dive or spear club to present the company’s technology, as well as the independent testing results including video, should contact Scott Wilson, U.S. sales manager, via email at scott.wilson@SharkShield.com or by phone at +1.727.301.8835.
Sunday 7th February saw over 3,500 swimmers take to the water in The Sydney Morning Herald Cole Classic presented by Virgin Active. Little did they know that Shark Shield, the world’s only scientifically proven and independently tested electrical shark deterrent devices were protecting them throughout the race.

Twelve Shark Shield’s were attached one metre below on the large swim buoys that marked out the course, creating a loose electrical shield and providing a place of refuge in the unlikely event that a shark sighting occurred.

Lindsay Lyon, Shark Shield’s Managing Director said, “We were approached by the event organisers who were pro-actively seeking out proven technology to reduce risk for their contestants.”

“Traditionally, our products haven’t been used in organised ocean swims. However, in theory the devices would provide a loose electrical shield to turn sharks away had they ventured into the area, and most certainly a place of refuge for swimmers if required,” Lyon said.

Choice, Australia’s leading independent consumer watchdog, recently announced Shark Shield as the only effective shark deterrent on the market. Following an extensive review of the shark deterrent options currently available, Shark Shield was the only deterrent shown to be independently tested and scientifically proven to turn sharks away.

“The use of Shark Shield’s at this event is a good example of how our proven deterrent technology can be used as a preventative measure to reduce risk to the community. We remain open the opportunity to work with other water sport events and competitions,” added Lyon.

Following their presentation at the Senate inquiry into shark mitigation and deterrent measures
last week, Shark Shield, manufacturers of the world’s only scientifically proven and independently tested electrical shark deterrent, has today announced the pre-production release of a long-range version of its technology. The new Shark Shield Ocean Guardian is based on 20 years of research and utilizes a patented Metamaterial Electromagnetic Transducer, with expectations of repelling sharks within a 100-meter diameter of each unit installed.

Lindsay Lyon, Shark Shield CEO says, “The Ocean Guardian has been many years in the making and has come about through a partnership with leading physicists and biologists. We have been able to produce a long-range shark deterrent solution to not only protect beach goers but significantly reduce the environmental impacts caused by using shark nets, drum lines and culling.”

The new transducer form is based on technology used to treat patients in the medical field including, oncology, urology and other chronic diseases, with clinical studies demonstrating that the electromagnetic field does not affect the health of humans or ocean life, such as sharks or dolphins.

“Sharks have small short range electrical receptors in their snouts used for finding food. Shark Shield’s electromagnetic field causes unbearable spasms in these sensitive sensors, which turn sharks away, this has been well proven over the past twenty years. The Ocean Guardian leverages this weakness in sharks to not only deter them, but in the long run we hope to teach them to stay away from beaches protected by Shark Shield,” says Lyon.

“Classical conditioning, also known as Pavlovianor respondent conditioning, refers to a learning procedure in which a biologically potent stimulus, such as food, is paired with a previously neutral stimulus, such as long term use of Shark Shield Ocean Guardian. With our Ocean Guardian in place, over time sharks will learn...

22 March 2018

Shark Shield, the world’s only scientifically proven and independently tested shark deterrent technology will today rebrand to Ocean Guardian – Powered by Shark Shield Technology. With over 20 years heritage, it was not a light decision for the brand but necessary to take the organisation to the next level as they continue to lead the way in shark deterrent technology worldwide.

Lindsay Lyon, Ocean Guardian’s CEO says, “Over the coming months we have a strategic plan to transition the brand and company from Shark Shield to Ocean Guardian. In order to retain consumer confidence in the products we have deliberately decided to keep Shark Shield in the tagline which will be used in all communications and on pack.”

The rebrand will see the new logo and website ocean-guardian.com launch today, while product packaging will roll out over the next six months. In addition to the rebrand, Ocean Guardian will be introducing category based deterrent technologies covering; surf, dive, boat, and beach.

“By breaking the offering into category specific groups, we hope to take the brand from niche to mass and also organically work with the diving, surfing, beach, and boating communities. Our initial focus will be on the eastern seaboard of NSW and WA, plus Florida, Hawaii and California in the US,” said Lindsay.

To assist with awareness of the new branding and name, Ocean Guardian have also appointed Banjo as their advertising agency in 2018.

About Ocean Guardian:
In 2018, the Shark Shield company became Ocean Guardian®. The change of name reflects our bigger ambition – to make you safe whatever you enjoy doing in the Ocean – while also protecting the planet we call home.

Ocean Guardian, powered by Shark Shield Technology, is the world’s only scientifically proven and independently tested electrical shark deterrent. Government approved and developed over two decades of research,...
Media Release – April 2018

Sydney, 26th April 2018: Following lodgement of its prospectus with ASIC, Ocean Guardian Holdings Limited (Ocean Guardian) has today launched its initial public offering (IPO), providing investors the opportunity to invest in the world’s only scientifically proven and independently tested shark deterrent technology. Nothing is more effective.Ocean Guardian is the manufacturer of electrical shark deterrent products using Shark Shield Technology with product approved by the Western Australian government for rebates and tested by leading independent shark scientists worldwide.

Under the IPO, Ocean Guardian is seeking to raise up to $5,000,000 (before costs) issuing 25,000,000 new Shares at an Offer Price of $0.20 per Share (Offer), with an oversubscription to raise up to a total of $6,000,000.

Lindsay Lyon, CEO of Ocean Guardian says, “We are seeking to raise $5 million to increase global demand for our surf and dive products, along with developing a new range of boat and beach products using existing technology and new technology. We see significant future growth in the boat market addressing consumers who have higher disposable incomes, and a more service driven B to B business model in the beach protection markets with the potential to remove shark nets, the use of drum lines and prevent shark culling; a win for humans, sharks and our environment”.

The prospectus for the Offer is currently available and can be obtained by visiting Ocean Guardian’s website, www.ocean-guardian.com or contacting 1 800 132 009. The Offer is currently the subject of an exposure period, which will open from 10 May 2018 and expected to close on 7 June 2018, with expected date of quotation of Shares on the ASX 28 June 2018.

The Offer will be made in Ocean Guardian’s prospectus. Any person deciding whether to participate in the Offer should consider the prospectus. Any person who wants...
May 2018

The cold of winter is really starting to settle in, but instead of rugging up and hibernating like the rest of us, Kohen Grogan plans to ride a floating bike from Cottesloe Beach to Rottnest Island. With the help of Ocean Guardian, powered by Shark Shield Technology, Grogan will be taking on the icy 23km ride in waters well known for shark attacks. Grogan plans to tackle his ride between 1 – 14 June.

Although he’s previously described himself as “incredibly unfit”, Grogan aims to train hard in an effort to raise $10,000 to help build a school in remote Cambodia.

“Currently, most children have to travel 2.5 hours each way to get to school. There are also approximately 121 million primary and secondary age children that don’t have any access to education. To help this crisis we will also be building clean water drinking facilities, toilets and a solar station”, says Grogan.

To aid Grogan in his risky but courageous ride, Ocean Guardian will be loaning him a FREEDOM+ Surf to attach to his catamaran-bike hybrid. Ocean Guardian’s Shark Shield Technology has been protecting ocean adventurers for 20 years and has again recently been scientifically proven to significantly reduce risk and deter white sharks, with new research led by Flinders University and commissioned by the NSW Department of Primary Industries.

Lindsay Lyon, CEO of Ocean Guardian says, “We are honoured to be helping Kohen complete his ride by offering him a little extra protection to ensure he accomplishes the journey safely. We wish him all the best and sincerely hope he reaches his goal.”

To help Kohen Grogan achieve his goal visit

https://funds4coh.everydayhero.com/au/kohen-grogan-ride-to-rottnest

29 April 2019.

Introducing Ocean Guardian’s FISH01 – Powered by Shark Shield Technology

Raising high quality fish species from the depths can be a demoralizing experience if sharks are in attendance. Thanks to the latest innovation from Ocean Guardian, the new FISH01 has been specifically developed for the fishing industry to improve catch rates by reducing shark tax.

The new device is powered by Shark Shield Technology, the world’s only scientifically proven and independently tested electrical shark deterrent, and has been proven to prevent the majority of shark species from attacking hooked fish, improving efficiency and resulting in less time at sea.

Ocean Guardian CEO, Lindsay Lyon, says, “The major outcome from a trial using Shark Shield Technology conducted by the Western Australian Fishing Industry Council indicated that electrical shark deterrents do deter the majority of shark’s species from attacking hooked fish.”

“For many years we have known that both recreational and commercial fishermen have been using our Shark Shield Technology to significantly improve catch rates, we are now very excited to deliver a product specifically designed to meet their needs, the FISH01”

Key features of the FISH01:

Dramatically reduces collateral damage from sharks
Between 10-12 hours of battery life – continuous operation
Protective field up to 15 meters deep and 6 meters wide
Maximum operating depth of 200m
Available for pre-order online, shipping June 2019
How to use the FISH01:

20 meters or less depth: Position half way between the surface and the bottom thereby creating a broad zone from the surface to the bottom.
Greater than 20 meters depth: It can be impossible to predict where in the water column sharks are likely to strike your fish. Position close to the sharks, as deep as 200m.
“The FISH01 has no effect on the target fish species. Shark Shield Technology has been developed to specifically take advantage of the highly sensitive electrical receptors called...
Patent pending and powered by Shark Shield Technology the Ocean Guardian eSPEAR is the world’s first handheld electrical shark deterrent designed for diving, snorkelling and spearfishing. Shark Shield Technology is the world’s only scientifically proven and independently test electrical shark deterrent technology. Ocean Guardian’s eSPEAR expands personal protection beyond surfers and divers by providing an affordable, handheld device for the everyday ocean user.

Backed by 20 years of research, the small, lightweight and easy to carry device offers powerful and proven shark deterrent protection. Featuring a trigger activated extendable baton, the user is able to create a powerful electrical field of up to 1m in diameter and 2.5m length to deter an unwanted shark encounter.

Ocean Guardian CEO, Lindsay Lyon says, “Our customers have been asking for a smaller device, so we’re excited to bring this product to market enabling people to help mitigate their fear of sharks and enjoy the ocean, and help save our marine life. It’s very simple to use – simply attach it to your dive belt, swimsuit or trunks and you can swim in the ocean with the comfort of knowing you have the power of Shark Shield Technology at your fingertips.”

The eSPEAR will be launched today via an Indiegogo crowdfunding campaign to help raise funds to not only expedite the product development of the eSPEAR, but also to raise funds to deliver Ocean Guardian’s great vision of removing shark nets and drumlines through new technology. Those who register now via Indiegogo will receive a 45% discount off the eSPEAR.

“We are seeking to raise capital in order to partner with one of Australia’s leading universities to develop our game-changing long-range shark deterrent technology. We have proven personal technology and believe that the new beach barrier technology has the capability to replace inhumane shark nets around the world...
In a world first, the West Australian government have today implemented their election policy promise of a Shark Deterrent Rebate. The first 1000 West Australian residents to purchase the Shark Shield FREEDOM7 the worlds only scientifically proven and independently tested electrical shark deterrent device, will receive a $200 rebate.

Lindsay Lyon, Shark Shield CEO says, “From today, all West Australian residents will have the opportunity to receive the $200 rebate on purchases of our Shark Shield FREEDOM7.

“This is a significant step forward for governments in recognizing that those most at risk, surfers and divers, need individual deterrent protection and I commend Premier Mark McGowan for delivering on his policy promise. Ensuring proven electrical deterrent devices such as Shark Shield are more readily available to those most at risk will greatly improve ocean sport safety and save lifes,” said Lindsay.

In order for customers to receive the $200 rebate, the rebate needs to be applied at the point of sale at a registered Shark Shield retailer. The retailer will then be reimbursed by the Western Australian Department of Fisheries. Rebates are also limited to WA residence and one per person.

About the Shark Shield FREEDOM7:

With over twenty years of world-class research and independent testing, including the University of Western Australia Ocean Institute, the FREEDOM7 is scientifically proven to reduce the risk of an unwanted shark encounter. It is the chosen safety device of professional divers in the US and Australian Navies and has become mandated equipment in the Australian Professional Abalone Diving Industry. Features include:

  • Comfortable, lightweight with an easy to wear neoprene velcro pouch
  • Lithium rechargeable battery
  • Longlife battery, lasts up to 6 hours
  • Depth rated to 50 meter
  • 30 Day Money Back Guarantee – if you don’t feel more confident in the water with Shark Shield

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