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Ocean Guardian (Shark Shield) remains only proven electrical shark deterrent

23 May 2018

Ocean Guardian Holdings Limited, which opened applications for an ASX IPO on 10th May, are pleased to announce that new testing results reveal the FREEDOM+ Surf, powered by Shark Shield Technology, has been scientifically proven and independently tested to deter white sharks. All other shark deterrents tested failed, with limited to no effects on white sharks.

The new research undertaken in late 2017 and early 2018, led by highly regarded Associate Professor Charlie Huveneers of Flinders University, was commissioned by the NSW Department of Primary Industries and resulted in Ocean Guardian’s shark deterrent for surfers being the only device to significantly reduce risk. Following the findings, the FREEDOM+ Surf has been added to the Western Australian Shark Rebate Program, with WA residents now able to register for a $200 rebate on the only tested and proven shark deterrent designed for surfers.

Lindsay Lyon, Ocean Guardian CEO say, “The results of this latest testing are really no surprise to us. The Shark Shield Technology efficacy has been scientifically proven and independently tested time and time again in multiple locations around the world”.

“No safety product, whether it’s a seat belt, bike helmet or shark deterrent can reduce a 100% of risk. Mandated seat belts save lives and wearing a properly adjusted seat belt reduces the risk of fatal or serious injury by up to 50%. (NHTSA USA). This recent research shows that the FREEDOM+ Surf significantly reduces the risk of a shark encounter for surfers in an enticed baited scenario by up to 60%. In the test environment, you’re effectively surfing on top of a dead whale,” said Lindsay.

The research resulted in 297 successful trials undertaken at the Neptune Islands South Australia. During these trials, 44 different white sharks (Carcharodon carcharias) interacted with...
12 April 2018

Ocean Guardian are thrilled to announce that today the FREEDOM+ Surf has taken out gold in the Athletics, Sports & Recreation – Injury Prevention category at the 31st Annual Edison Awards in New York. Powered by Shark Shield technology, the world’s only scientifically proven electrical shark deterrent technology, the FREEDOM+ Surf was awarded as one of the top innovations of 2018.

Lindsay Lyon, Ocean Guardian CEO says, “It’s an honour that the FREEDOM+ Surf innovation has been recognised at such a high international level by an independent panel of expert judges. This award for innovation will assist in educating surfers around the world that our personal shark deterrent device has been designed for surfers. The design collaboration with two-time World Surfing Champion Tom Carroll, iconic surf hardware brand Ocean & Earth and leading industrial design company Tiller Design ensured our innovation would not affect surfing performance.”

Ocean Guardian’s FREEDOM+ Surf is powered by Shark Shield Technology and features a removable power module housed in a custom designed Ocean & Earth tail pad kicker, it can be installed by a novice and easily transferred from board to board. It is suitable for all board types; all surfers need to do is install the Ocean & Earth tail pad/decal antenna on each board in their quiver. Light weight, the solution offers near zero drag so there is little to no impact on surfing performance.

Established in 1987 and often described as “the Oscars of Innovation,” the Edison Awards recognises and honours the world’s best innovations and innovators. All nominations were reviewed by the Edison Awards Steering Committee and the final ballot sent to an independent judging panel. The judging panel was comprised of more than 3,000 professionals from the fields of product development, design, engineering, science, marketing and education, including professional organisations representing...
Terra Australis, a leading underwater production company, have added to their historical testing of shark deterrent devices by testing Shark Shield’s new surfing product with astonishing results. Their latest production released on (insert date) demonstrates never seen before efficacy of the personal shark deterrent.

Designed specifically surfers, the drone footage captured shows 100% of sharks immediately turning and staying away when the unit was in activation mode.

Johnny Debnam, Terra Australis Creative Director says, “There are a lot of myths about shark deterrents and over the years we have continually tested the various shark deterrents that have been released around the world and I have to say, the new Shark Shield FREEDOM+ Surf hits the mark and works like no other.” “52% of all shark fatalities in Australia are surfers and lethal methods such as shark culling, nets and drum lines are not the solution to protecting surfers and our environment”.

Terra Australis recently tested the new shark deterrent designed for surfers in a remote location known for significant shark activity with multiple species including Bull and Whaler sharks. The results of the test can be viewed here (insert video link).

As one of the most respected underwater creative teams in the world, Terra Australis’ mission is to light up the world through film. “We hope that our testing of personal shark deterrents shows surfers they can enjoy the ocean without a fear of sharks” adds Debnam.

Professional surfer, a regular at Pipeline, drone enthusiast and one of the world’s biggest GoPro surf

video contributors, Anthon

y Walsh, has joined Shark Shield as their newest Brand Ambassador. Anthony is always on the hunt for some tube time and you’ll usually find him filming in a barrel in some exotic location somewhere on the planet, having Shark Shield on hand makes for a safer adventure.

Anthony Walsh says, “I’m excited to represent the world’s only scientifically proven and independently tested electrical shark deterrent. I’ve tested out the devices for myself in Hawaii and yes without doubt Shark Shield does deter sharks without hindering surfing performance.

Shark Shield launched their new Shark Shield FREEDOM+ Surf in 2016. The FREEDOM+ designed in partnership with two-time World Surfing Champion Tom Carroll and iconic surf hardware brand Ocean & Earth.

Lindsay Lyon, Shark Shield’s Managing Director says, “We have created our products to enable ocean lovers to have the ability to enjoy their time in the water, personally protecting yourself from unwanted shark encounters is the only solution to enjoying the ocean without harming the environment.

“We’re pleased to take on such a talented and professional surf legend as Anthony to be an ambassador of our proven technology. We look forward to sharing some of Anthony’s fantastic tube action and ocean footage ahead as he continues to travel around the globe with his Shark Shield. Stay tuned!” said Lyon.

About the FREEDOM+ Surf
The new FREEDOM+ Surf features a removable power module housed in a custom designed Ocean & Earth tail pad kicker, which can easily be transferred from board to board. All surfers need to do is install the new Ocean & Earth tail pad/decal antenna on each board in their quiver. The new tail pad houses the removable power module and includes a sticker-thin, adhesive decal that’s simply...
In a world first, the West Australian government have today implemented their election policy promise of a Shark Deterrent Rebate. The first 1000 West Australian residents to purchase the Shark Shield FREEDOM7 the worlds only scientifically proven and independently tested electrical shark deterrent device, will receive a $200 rebate.

Lindsay Lyon, Shark Shield CEO says, “From today, all West Australian residents will have the opportunity to receive the $200 rebate on purchases of our Shark Shield FREEDOM7.

“This is a significant step forward for governments in recognizing that those most at risk, surfers and divers, need individual deterrent protection and I commend Premier Mark McGowan for delivering on his policy promise. Ensuring proven electrical deterrent devices such as Shark Shield are more readily available to those most at risk will greatly improve ocean sport safety and save lifes,” said Lindsay.

In order for customers to receive the $200 rebate, the rebate needs to be applied at the point of sale at a registered Shark Shield retailer. The retailer will then be reimbursed by the Western Australian Department of Fisheries. Rebates are also limited to WA residence and one per person.

About the Shark Shield FREEDOM7:

With over twenty years of world-class research and independent testing, including the University of Western Australia Ocean Institute, the FREEDOM7 is scientifically proven to reduce the risk of an unwanted shark encounter. It is the chosen safety device of professional divers in the US and Australian Navies and has become mandated equipment in the Australian Professional Abalone Diving Industry. Features include:

  • Comfortable, lightweight with an easy to wear neoprene velcro pouch
  • Lithium rechargeable battery
  • Longlife battery, lasts up to 6 hours
  • Depth rated to 50 meter
  • 30 Day Money Back Guarantee – if you don’t feel more confident in the water with Shark Shield
Shark Shield, the world’s only scientifically proven and independently tested electronic shark deterrent, and Ocean & Earth are developing the world’s first proven in-built surfboard shark deterrent.

Lindsay Lyon, Shark Advocate and Managing Director of Shark Shield said, “The near miss Mick Fanning faced overnight further instills the need to create a safe environment for not only our elite surfers but for everyday surfers who love the sport. We believe this new product launching in early 2016 can do just that and take away the stress from surfers and families alike.”

Designed to not only protect surfers the new product is aesthetically appealing and has no impact on current surfboard manufacturing or the shaping design processes, and zero to minimal impact on surfboard performance. The patented innovation leverages the Ocean & Earth grip pad by mounting the miniaturised removable electronics in the kicker area, with a thin adhesive sticker on the underside of the board as the antenna.

Two times World Surf Champion and Shark Shield Brand Ambassador Tom Carroll says, “As a surfer, I have encountered marine creatures of all types and sizes. Sharks need our protection and I believe Shark Shield should be applauded for taking the health of this ancient species into consideration and at the same time as providing protection to humans who enter their territory.”

Shark Shield has signed a memorandum of understanding to co-design and develop the new range with Ocean & Earth. Bri

an Cregan, Founder of Ocean & Earth says, “We are excited to partner with Shark Shield on this new integrated product as they have the only proven shark deterrent technology. This innovation is great for the whole surf industry as it will encourage more people to take up surfing”

Over the past 20 years Shark Shield has worked with a number of internationally renowned scientists and...
Australian surfing legend Tom Carroll has joined Shark Shield as its surfing ambassador.

The Australian-based Shark Shield makes the world’s only scientifically proven and independently tested electronic shark deterrent and is delighted the two-time world champion has agreed to endorse its products. Tom especially appreciates the fact that Shark Shield believes sharks deserve a place in the world’s oceans and that its electronic deterrents reduce interactions with humans without causing sharks lasting damage.

Tom said: “I have encountered marine creatures of all types and sizes during my 45-plus years of surfing and I’m always struck by their beauty, big sharks and all! “Sharks need our protection and I believe Shark Shield should be applauded for taking the health of this ancient species into consideration and at the same time as providing protection to humans who enter their territory. “This is a win-win situation — for surfers, divers and sharks.”

Tom will also be involved with the design of Shark Shield’s latest innovation aimed at keeping the waters safe — an electronic deterrent that leverages the surfboards removable fin and plug system, without impacting surfing performance. The new device will also be designed for stand-up paddle boards, which are increasing in popularity around the world. Tom Carroll was inducted into Australia’s Hall of Fame in 1992 and is one of the best surfers the country has produced. When surfing became a professional sport, he was recognised as a pioneer — not least for introducing scientifically based training principles.

Shark Shield Managing Director, Lindsay Lyon said he was thrilled that a surfer of Tom Carroll’s calibre had agreed to join the company. “Tom is admired by everyone connected with the sport and it is a great pleasure to have a surfer with his reputation help us promote safety not only in surfing but also in stand-up...

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