The bulk of our market is orientated to the existing trained diver. Following some recent shark incidents in our area, our sales of Ocean Guardian surpassed 150 units last year and I am convinced that many of our customers would have terminated their sport or their loved ones intervened to prohibit their participation if it were not for the “peace of mind “ that Ocean Guardian delivers. Following the recent shark attack, the only product we could sell was Ocean Guardian.
The shop owners that believe this product will accentuate a negative issue are not catering for the customers needs. Unfortunately for me those shops that held this historical attitude have now realized that their customers have been spending a good dollar in my shop so now marketing Ocean Guardian.
I remember when buoyancy vests were shunned by dive shops as was the Automatic Deployment Device for parachutes. Ocean Guardian is going through the acceptance stage and I can see the future when all divers will consider this piece of equipment as an integral part of their gear. I know when I sell a Ocean Guardian that the customer will stay diving forever.