One of our biggest markets here is spearfishing which puts them in the higher risk category because of the nature of attracting sharks. These guys tend to have a “macho” personality and the purchasing of an Ocean Guardian tends to attack their masculinity. We very successfully overcame this issue by promoting it to “save their catch”, this justified their purchase and kept their testosterone level high – everybody suffers from shark phobia, even these guys.
I believe I was one of the first shops that could see the potential of Ocean Guardian and got behind it. We rely on exhibitions and marine shows to promote awareness to our somewhat isolated regional location. The first time we promoted Ocean Guardian at such an event we sold over 50 units which paid for staff and outgoings from this single product. We learnt that the general public want this technology.
I constantly hear remarks such as ‘that will make me feel a whole lot better,’ and ‘now with one of those I will learn to dive.’
This year we anticipate selling 300 plus snorkel and dive units and the potential surfing market is approx. 4 times larger.
The bottom line profit from Ocean Guardian last year paid wages for 2 full time staff members – not bad for a one off product.
I have now justifiably devoted a whole section of my shop to promoting Ocean Guardian and even have a sandwich board on the pavement –THE NEW REVOLUTIONARY OCEAN GUARDIAN AVAILABLE HERE.
A great percentage of my sales are to parents, grandparents and family wanting to protect their offspring. I am convinced that many people using Ocean Guardian today would not have continued in their activity if it were not for Ocean Guardian.
You guys are on a winner, thank you for what you have done for my business!